Yves Jarvis releases new Colin Medley directed video for 'That Don't Make It So'

By Will McGuirk

“Society has set that tone but that don’t make it so / Despite how it appears to you, that don’t make it true.” These are the only words in the song from Montreal musician Yves Jarvis (Jean-Sebestian Audet) and the imaging reflects a similar brevity.

“I don't like to overwork my music videos”, says director Colin Medley, “ Sometimes I'll hear a song and I'll just roll with my first instinct. When I heard this track I just immediately thought of 90s hip-hop videos. Fish-eye lens, mall parking lot, puffy jacket. Easy. The shoot was quick and improvised because I wanted to keep it loose and just showcase Yves' personality. Nothing bores me more than a music video where the artist is trying to be a certain way, I feel like I can always see right through it. My goal is to always capture the artist or band as they actually are, and I hope that comes across in the videos I've made.”

That Don’t Make It So” is on the album, ‘The Same But By Different Means’ to be released Mar 1, 2019 on Flemish Eye Records. Yves Jarvis will be on tour with Homeshake, making a stop at the Phoenix in TO Mar 31.

Average Sex lower their expectations on 'Ugly Strangers'

By Will McGuirk

"We have no jobs and no money. . ."

But here's the thing I'm getting from this jangly punk class act Average Sex from London UK. I'm getting everything is in place, I'm getting we've peaked so now its time to party 'til the cows come home drunk on fermented hay. The kids know it, their anxiety comes from expectations from us older gens. But within themselves, together, as a group of pals they have no expectations of each other, except maybe just don't add to the stress. - as per Primal Scream, we want to be free, we just want to be free to do what we want to do and we want to get loaded and we want to have a good time, thats what we're going to do. . . - can't blame them really.